Brand and digital for boutique fitness.
A brand and digital studio for boutique fitness and wellness. We work with founders opening new studios, and established studios that have outgrown their brand.
Two ways to work with us
Whether you’re opening your first studio or taking an established one further.
Studio Launch
For founders opening a boutique fitness or wellness studio. Positioning, name, identity, website and pre-sale, planned as one launch.
Brand & Digital
For studios that have outgrown their brand or website. A sharper position, a stronger identity and a site built around how your members book.
Studios we build for
Every category has its own members, rhythm and economics. The brand has to fit the one you run.
Pilates and reformer
Reformer and classical studios, with a brand as precise as the method.
Yoga
Studios with a point of view, not just a timetable.
Barre
Grace and strength, with a clear reason to book.
Indoor cycling
Energy in the room, and a booking journey that brings riders back.
Strength and boutique gyms
Brands as considered as the programming.
Recovery and wellness
Spaces that feel calm, not clinical.
We know the business behind the brand.
Plenty of studios can make a fitness brand look good. We also know how it has to work. More than ten years inside fitness operations and studio technology sits behind every project.
Memberships, class packs, intro offers, founding memberships, timetables, waitlists and capacity are part of the brief from day one. So the brand and the website are built for the business you actually run.
About wellfoundedBuilt around the way your studio works.
We design around the booking platform you already use, not instead of it. We’ve spent years working through the ins and outs of these platforms, so we can also help you choose the right one, whether you’re opening a new studio or looking to switch.
Booking technologyStrategy, brand and digital, in one process. We call it W.E.L.L.
Workshop
Who the studio is for, what it offers and why people should care.
Establish
The name, identity and voice people recognise and remember.
Layout
The website and booking journey that get people through the door.
Launch
Going live, filling the first classes, then improving what works.
Opening a studio, or ready for what’s next?
Tell us where you are. We’ll tell you honestly how we can help.